The Space Where Rare Begins: JUSTLEE's World of Colored Gemstones

For five decades, JUSTLEE has done one thing: find the genuinely rare. Since 1970, we have built our presence across Taiwan, Hong Kong, and Thailand — not simply as locations, but as points of connection within the global colored gemstone market. What we have established over half a century is not just a standard for selecting stones, but a judgment system for what deserves to be preserved and passed on. Taiwan is our foundation. Hong Kong and Thailand are our reach. This space is where that judgment becomes tangible.

Paraíba Tourmaline Ring — GIA-Certified Untreated Neon Blue-Green Tourmaline

JUSTLEE honors nature’s purity by selecting only untreated Paraiba tourmalines, celebrated for their mesmerizing neon blue-green hues — a color where ocean meets sky. Their vivid glow, impossible to replicate, has earned Paraiba its title as the King of Tourmalines, symbolizing a perfect harmony of tranquility and strength. Each stone is meticulously chosen, expertly cut, and GIA-certified to reveal its most radiant brilliance.

Gemstones as a Store of Value: Key Takeaways from the 2025 Hong Kong Jewellery Show

At the 2025 Hong Kong Jewellery Show, one shift was impossible to overlook: gemstones are no longer being discussed purely as objects of adornment. They are being treated as hard assets — and the market is pricing them accordingly. Exhibitors who once quoted stones by the piece have moved to per-gram and per-carat pricing, a structural change that signals how far the revaluation has already come.

Six Reasons Serious Collectors Turn to Coloured Gemstones: Rarity, Provenance, and the Case for Unheated Stones

Unheated Burmese ruby, Kashmir sapphire, Paraiba tourmaline — why auction-grade coloured stones have become a serious consideration for collectors and families building long-term portfolios. Six fundamentals, from GRS certification to provenance and per-carat auction records, explained by JUSTLEE's collection advisory team.

JUSTLEE Kashmir Sapphire Necklace: 37 Unheated Natural Kashmir Sapphires Recognized by GIA Portrait as a Benchmark of Sapphire Identification

Among the rarest documents GIA issues is not a certificate — it is a Portrait. JUSTLEE's Kashmir sapphire necklace, set with 37 unheated natural stones totaling 34.02 carats, is one of the few pieces in the world to receive one. In a 16-page scientific publication, GIA gemologists confirmed what defines auction-grade rarity: origin, Kashmir. Treatment, none.

JUSTLEE's Legacy Capsule Wins the 21st National Brand Yushan Award for Best Product: Where Auction-Grade Unheated Gemstones and Embedded Video Memory Meet in a Single Heirloom Object

JUSTLEE (Jia Shi Li International Co., Ltd.) has received the Best Product category at the 21st National Brand Yushan Award, presented by the General Chamber of Commerce of the R.O.C., for its Legacy Capsule — "Precious Jewelry, Treasured Memories." The Legacy Capsule is a physical product integrating an unheated, internationally certified colored gemstone creation with an embedded smart video playback device, allowing a single object to carry both the material rarity of auction-grade gemstones and the permanent record of a family's memory.