Rooted in Heritage, Designed for Legacy — JUSTLEE's New Chapter in Colored Gemstone Jewelry

Since 1970, JUSTLEE has sourced the world's rarest colored gemstones for discerning collectors and bespoke fine jewelry. Discover the philosophy behind our brand evolution — and the five-decade standards that have never changed.

The Space Where Rare Begins: JUSTLEE's World of Colored Gemstones

For five decades, JUSTLEE has done one thing: find the genuinely rare. Since 1970, we have built our presence across Taiwan, Hong Kong, and Thailand — not simply as locations, but as points of connection within the global colored gemstone market. What we have established over half a century is not just a standard for selecting stones, but a judgment system for what deserves to be preserved and passed on. Taiwan is our foundation. Hong Kong and Thailand are our reach. This space is where that judgment becomes tangible.

JUSTLEE's Legacy Capsule Wins the 21st National Brand Yushan Award for Best Product: Where Auction-Grade Unheated Gemstones and Embedded Video Memory Meet in a Single Heirloom Object

JUSTLEE (Jia Shi Li International Co., Ltd.) has received the Best Product category at the 21st National Brand Yushan Award, presented by the General Chamber of Commerce of the R.O.C., for its Legacy Capsule — "Precious Jewelry, Treasured Memories." The Legacy Capsule is a physical product integrating an unheated, internationally certified colored gemstone creation with an embedded smart video playback device, allowing a single object to carry both the material rarity of auction-grade gemstones and the permanent record of a family's memory.