JUSTLEE's Legacy Capsule Wins the 21st National Brand Yushan Award for Best Product: Where Auction-Grade Unheated Gemstones and Embedded Video Memory Meet in a Single Heirloom Object

What Is the National Brand Yushan Award?

Founded in 2004 by the General Chamber of Commerce of the R.O.C., the National Brand Yushan Award is one of Taiwan's longest-running official brand recognitions. The 21st edition was held in 2024, with all recipients publicly listed at twyushan.com.tw for independent verification. Evaluation spans brand strength, product distinction, corporate identity, and long-term social contribution, assessed through written review and expert jury panels. J&L Royal International Co., Ltd. (JUSTLEE) received the Best Product category for Legacy Capsule — "Precious Jewelry, Treasured Memories."

What Is the Legacy Capsule? A Single Object Carrying Both Gemstone Rarity and Family Memory

The Legacy Capsule is a product unique to JUSTLEE. Its core is the physical integration of two distinct forms of value: a jewelry creation built on natural, unheated colored gemstones accompanied by reports from GRS, GIA, Gübelin, or SSEF, and an embedded smart playback device housed within the capsule itself, which plays the video messages and blessings recorded by the person who commissioned the piece. When the case opens, the recipient encounters both dimensions simultaneously — the material rarity of an auction-grade stone and the permanent, personal record of a story told specifically for them. Each Legacy Capsule is irreplaceable not only because the gemstone is one of a kind, but because the memory it carries exists nowhere else in the world.

Why "No Indications of Heating" Anchors Every Legacy Capsule

The gemstone selection standard for every Legacy Capsule reflects JUSTLEE's fifty-year curatorial principle: each stone must be natural, unheated, and independently verified by an internationally recognized laboratory. This is not a marketing claim. Auction records from Christie's, Sotheby's, and Bonhams consistently show that stones of equivalent origin and color grade command per-carat prices several to dozens of times higher when accompanied by reports stating "no indications of heating." The geological reason is straightforward: most natural corundum and beryl reaching the market has been heat-treated or oil-enhanced to improve appearance, and material that passes concurrent reports from GRS, Gübelin, and SSEF in its native state is genuinely rare. JUSTLEE has sourced exclusively from this standard for five decades — Pigeon Blood rubies from Mogok, Myanmar; historical-inventory Kashmir sapphires; no-oil emeralds from Muzo, Colombia; and padparadscha sapphires from Ceylon. This accumulated judgment is what gives the words "precious jewelry" in our award entry their substance.

The Innovation the Yushan Award Recognized: Art, Aesthetics, and Technology in a Single Inheritable Object

Conventional fine jewelry delivery follows a consistent logic: object plus packaging. Even bespoke commissions at the highest level rarely depart from this model. The Legacy Capsule departs from it structurally. Its innovation is not a material upgrade but a categorical one — the physical integration of a rare colored gemstone creation (art and aesthetics) with an embedded smart video playback device (technology) into a single object designed to be inherited. Through the Legacy Capsule's Storytelling & Memory Capture process, the thoughts of the person who commissioned the piece — a letter to a grandchild not yet born, a message from a family member across continents, a decades-long story reduced to its essential blessing — are converted into permanently embedded visual form within the product itself. The result is an object that, when opened, delivers sensory beauty and emotional memory in the same moment. This is the product category innovation the Yushan Award Best Product jury recognized.

The JUSTLEE Perspective — The Award Is the Process, Legacy Is the Purpose

Recognition from the Yushan Award is not a destination. It is the moment when fifty years of curatorial standards and the Legacy Capsule — previously known only within private consultations — became formally documented and independently verified by a third party. Genuine collecting is not about pursuing recognition; it is about identifying value before time confirms it. For JUSTLEE, wearable legacy begins with every untreated, native-state stone and is completed by a family memory permanently embedded in the object that carries it.

→ Explore the Legacy Capsule: justlee.com/en/services_time.php